Tag Archives: promotion
How Marketing Tricks Our Mind
It is not that I don’t like marketing; on the contrary, I studied marketing myself, and I believe it is a great tool for presenting new and innovative products to the crowd. But the principles of marketing go much further than simply informing the crowd of a product. One of the goals of marketing campaigns is to motivate people to buy the product, to compete with the competition, and basically to get the consumer wanting the product badly. But we have to be honest to ourselves: how can a marketeer, or a campaign, make consumers want to buy a product? Is it not our own decision to >> Read More
Why Does it Not Pay Out to Be the Most Hard Working Employee?
Yesterday, I met up with a friend of mine for a coffee. As we exchanged some interesting topics, the topic started changing towards career issues. At a certain point, she stated: “I don’t understand, I am a hard working employee, I deliver the best possible quality, I have been with the company for years, and meet all possible deadlines. And yet, this work is not getting me anywhere. My colleages get all the best options in the company, they get promotions, or new challenges” Sounds familiar? As our conversation progressed, I started to develop a better understanding of >> Read More
How Languages can Increase your Income
Languages are said to increasingly gain importance in international business; not only are there still so many countries where English is not spoken as a second language by everyone, there are also many languages which are gaining importance.
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